Adwords vs SEO, Which one deliver the best ROI?

The fact is that AdWords and SEO are among the most valuable tools to run Digital Marketing campaigns, being essential to gain prominence on Google. Both have differences and similarities and, depending on their purpose, can be used together or separately.

What is Google AdWords?

Google AdWords allows the advertiser to display paid ads, either on the search engine itself (Google) or on the search engine’s display networks. These networks are what allow paid ads to be displayed on Google partner sites, such as Google Adsense or on Google’s own sites, such as Gmail.

The advertiser can choose to pay when someone clicks on his ad (cost per click or CPC) or, simply, when people see him (CPM or cost per thousand impressions – model most used by portals and websites with a large number of accesses). The entire AdWords system works like a big auction, which determines whether the ad is actually showing and its position on the page.

What is SEO?

Search Engine Optimization (SEO) is the work of optimizing websites done to obtain a better ranking on search engine results pages. But, for that, the page needs to be “friendly.”

A user-friendly website can be easily read by search engines and easily used by users. This work is carried out with improvements in the codes of the sites, in the content, and also with an increase in the presence on the internet, which tends to give authority to the site (off-page work). The results are slower compared to Google AdWords, as it is necessary for Google robots to evaluate the site already optimized for it to rise in the search engine ranking, which can take days, weeks, or even months.

So, which is best for my business, AdWords, or SEO?

Short and thick: both! Both Search Marketing strategies complement each other to bring a greater number of users interested in the content, products, and services of your website or online store. However, since there are differences between SEO and AdWords in digital marketing, it is important to consider that, depending on your goals and possibilities (investment, project time, etc.), one of the two strategies may be privileged at some point.

If you want to implement strategies Inbound Marketing – know what it is – to use all search marketing resources is the best way to attract qualified users to generate leads.

If you need faster results, you may want to invest in sponsored AdWords links while preparing an SEO strategy. After all, even if the investment in Google AdWords continues, it is important to maintain the organic positioning. After all, most users access organic results links (about 80% trust organic results more than paid ones) and, after the end of a sponsored link strategy, the site should still be on the first page of Google to that search engine performance does not drop. At the same time, it is important that the sponsored links campaigns continue, because the investment is very low compared to other forms of advertising, whether in traditional media or even online.

The more important to choose between SEO and AdWords mainly is to keep a digital marketing hard work and continuous so that these two strategies are made in the best way. At The Ad Firm, you will find all this and more! See our services and take your questions with us!…

Sunset Sherbet Strain: Why It’s the Best Seller in the Cannabis Industry

Being crossed with the Indica Pink Panties, Sunset Sherbet Strain (Sherbert) is all about the taste, and its genetics are a perfect blend of greats such as Durban Poison, OG Kush, and Cherry pie. With the addition of Pink Panties fruity and more extra narcotic traits plus the potential yields were heightened into the stratosphere. For even the briefest experienced raiser, Sunset Sherbet is sincerely a satisfying plant.

As the Indica heredity tends to control the growth guide of this strain, it will stay within a moderate height, giving a good even spread of good-sized colas across various branches.  Sunset Sherbet Strain will become fast, so if you allow for six weeks of Veg to maximize size, you can recover some of that time in the short 7-8 week flower time.

Sunset Sherbet is an extremely reliable heir to Girl Scout cookies and is a complete must for anyone studying for a big yielding flower that distinguishes something extraordinary.

This strain has an intense citrus smell of lemon and subtle hints of incense. Its effect is powerful euphoric and cerebral. Growing it is simple since it is a very resistant hybrid. It is another of the varieties that deserve to be in our ranking. It is the favorite of many growers for the ease with which it develops and for its stability.

A critical flavor and aroma more intense than ever and with which we recommend the use of carbon filters during start-up since its aromatic intensity is overwhelming! Either because of their characteristic flavor or aroma or just because of their colorful appearance, this strain has devastated the other relatives of their respective seed banks for two consecutive years.

With a touch of Sativa, Sunset Sherbet makes it enjoy great power and high yield with a flowering period that lasts from 50 to 65 days.  An explosive genetic fusion that combines Critical Mass and OG Kush to obtain an extremely vigorous hybrid that has an excellent calyx-leaf ratio. Its aromatic intensity and great resin production have led it to be one of the best selling of 2016. If you have not tried it yet, we invite you to cultivate it and see why many talk about it.

Sunset Sherbet has won multiple awards and is suitable for both medicinal and recreational consumption. From their large, dense, and crystal-filled buds will emanate those deep indica flavors, with hints of sweet berries. Its effects will lead us to reflection and meditation. The Sunset Sherbet is as if the wild ideas of a grower had come true; it is a very productive variety, fast flowering, and resistant to mold and pests. You will need between 50-65 days to bloom as mentioned below, then rewarding the grower with about 600g / m² indoors. Thanks to its high resin content, this variety can become fantastic hashish or concentrate.…

Purple Mattress vs Helix, Which One is the Best Mattress Company?

Our day-to-day performance depends largely on the rest we had last night. If we had a bad dream, this would be reflected in the chores. On the contrary, having had an optimal rest, you can develop your activities with ease. In short, sleeping is an action more than necessary for the human body, and that is why we require adequate tools to perform it.

In today’s market, there are many brands that manufacture mattresses. Even larger is the number of models that exist. However, purple mattress vs helix mattress is a pretty debatable topic over the years. Many people believe that both of them are the same and that the products differ only by the logo they have printed on one of their sides.  But, we are here to tell you that Clothing materials, measurements, and dimensions are some of the things one has to look to get the best mattress possible.


Purple is recognized to have been devised in such a way that it gives support to a user base with various sleeping choices. On the other hand, Helix takes the competition a notch higher by really letting the users customize the mattress according to their preferences. But what is better between them both that could be a difficult choice.

The unusual polymer grid formation of Purple’s comfort band does an outstanding job with the control of the weight. It reduces your body of stress and provides ultimate support during your nap.

If you have problems with heat and are seeing for a mattress that has great breathability and airflow, then look no more. Purple’s cover, along with the air holes in the grid house, guarantees that the sleeper doesn’t get all fired up while on the mattress.

The hyper-elastic quality of the highest layer makes sure that there’s a big bounce in the mattress. It also lets you switch places and move around the mattress evenly.


It does seem like a vague reason, but Helix’s customizability makes it perfect for those who are ambivalent about their mattress choice. The label gives you a survey based on your sleeping choices, durability, power, and so on, before creating the mattress for you. So, you don’t really have to bother about making choices or be a mattress specialist.

As Helix makes their mattresses based on the issues postured to the user, their mattresses provide a wide variety of users and their inactive preferences.

This is the most exciting thing about Helix. They produce mattresses with various firmness levels on each side. So, if you happen to share a bed with someone who doesn’t experience the same sleeping choices as you, then you might as well go for this bed as it provides to both your demands.

In conclusion, we can only state that both Helix and Purple are useful in their own way.…

The Nations Largest Inventory of Used USED CNC Machines That Are IN STOCK

The used CNC machines lathes that we represent are highly productive and profitable machines and very competitive within today’s markets. They are intended for the manufacture of parts from small rods to very complex and precise parts. Depending on the type of machine, you can transport up to 3 program tracks at a time, due to its enormous productivity.

We also sell CMC series industrial vacuum cleaners of the Self Filtration brand that are coupled to our machines.

Both machinery and equipment can be consulted on our website: by series, versions, diameter or number of axes, as well as download catalogs and request a request for an offer without obligation.


The purchase of a machine involves the transport, assembly, and commissioning of the same in its facilities, for this we have the necessary means so that your new machine arrives at your company safely and is installed and commissioned by our operators, making the connection and start-up of each of the elements that compose it in the planned time for the planned productive operation.

After this process, training times will be implemented for its operators, which are essential for its use to be safe and effective, giving this support to its staff; greater productivity and important basic knowledge are guaranteed.


  • All our machines are guaranteed by the manufacturers’ brands.
  • The warranty starts from the date of installation of the used CNC Machine at the Client’s premises and will be extended for a period of 2 years.
  • The manufacturer covers defects in the material by replacing them at no cost as well as labor.

Machinery Repair

Protech Machine Tool offers a complete service regarding the repair of both new and used machinery, lathes, and machining centers.

In our facilities, we have a department of spare parts used to carry out repairs, also in the case of not having the necessary spare part, either we manufacture it or ultimately we have specialized suppliers for the manufacture of the same, which guarantees us High functionality.

CAM Manufacturing

In Protech Machine Tool, we carry out a personalized study of cams to later manufacture, mechanize, rectify, and perform the heat treatment of hardness they need.

Productivity Study

A part of the services we provide to the potential buyer or even to our active clients upon request, is the training, consultation, and advice on the productivity of our machines, through a preliminary analysis of approximate times on their parts to be manufactured, or in some cases Production study of special pieces.

After Sales Service

The service is the absolute key and the nature of our day to day with our clients, and our main objective is to give a fast and professional response to your demands.

We serve our customers by offering them direct contact with our expert technicians, capable of dealing with all known mechanical and electrical defects, of successfully solving the problems, although they are often just a mere “assisted intervention service” solved through assistance services telephone.

Technical Service

Our technical service will be responsible for repairs of all types in the new machine if there is one within the warranty period, and also for repairs once that time has elapsed. We move throughout Spain.

We also perform technical service on used machinery.

You can purchase all the necessary spare parts in a short time in our company, and we will supply them quickly.


If you are interested, Protech Machine Tool can offer you an annual preventive maintenance service for your machine, checking its components in its facilities.

Spare Parts

We distribute all the original spare parts and accessories of all the models and brands of the machines that we sell; in short delivery time, you can have them in your company.

As for the sale of used spare parts, we can offer you any spare parts you need for your used machine.

Machinery Occasion

Protech Machine Tool sells and purchases used machinery, on this page you can find updated machines that we have used in good conditions and at affordable prices, be sure to consult us and we will inform you in more detail about your possibilities.…